You’ve done everything they told you to do.

You’ve invested in programs, joined masterminds, and followed expert advice to the letter.
You’ve shown up on social media, created offers, and poured your heart into your business.
And yet…
- Your calendar still isn’t full.
- Your offers aren’t selling the way you hoped.
- You’re wondering why your hard work isn’t paying off.
If you’re being honest, that little voice in the back of your mind is starting to whisper …
… Maybe I’m just not cut out for this.

… Maybe I’m missing something.
… Maybe I’ll never figure it out.
It’s not you!
It’s the incomplete strategy you’ve been given.
The Visibility Trap
You can have:
- A 10,000-person Facebook group
- 20,000 Twitter followers
- Webinars full of attendees
…and still have no clients.
Because visibility by itself doesn’t guarantee profits.
A big audience doesn’t automatically mean a thriving business because visibility without leads is just noise.
The trick is to get in front of your ideal audience, those who are interested, engaged, and ready to buy.
And the most reliable way to build that audience?
Your email list.
Not just a list of names, but a community of people who:
- Look forward to hearing from you
- Open your emails
- Take action when you make an offer
When you have that, everything changes …
… Clients start coming to you.
… Your stress levels drop.
… You feel in control.
And you finally have the freedom to run your business your way.
I know what it feels like to be overlooked, silenced, and doubted.
For years I carried the weight of unworthiness, afraid to step into the spotlight or let my true voice be heard.
That journey of hiding and struggling with visibility is exactly why I’m so passionate about helping coaches, speakers, and consultants step into outrageous confidence, share their message boldly, and finally be seen for who they really are.
That’s why industry leaders like Iman Aghay trusted me to coach his high-end clients for three years, and why thought leader Noah St. John wrote the preface to my memoir.
The Moment It Clicked for Me

I learned this lesson the hard way.
Like you, I had been doing all the things, building a following, hosting webinars, and creating content …
Yet, still not seeing the results I wanted.
Then my mind started putting the puzzle pieces together. I took everything I’d learned and put it into a clear process I call The 9-Step VIP Sustainable Business Blueprint.
For the first time, I fully understood how to create my own fun and profitable business. One that gave me the freedom to work from anywhere, spend more time with family, and serve clients I loved.
This was the exact framework that shifted everything for me, and it’s the foundation of how I help my clients today.
Let Me Introduce Myself

I’m Cindy J Holbrook, known as The Visibility Wiz and creator of List Building Lab.
I named my business Profits Playground LLC. because I believe your business is your playground. You get to choose what strategies are best for you, what tools you want to use, and most importantly who you want to play with.
For over 15 years, I’ve helped coaches, consultants, and speakers transition from being invisible to being in demand by building engaged email lists filled with their dream clients.
In that time, I’ve:
- Helped 1,000+ entrepreneurs transform from invisible to in demand
- Created and guided the creation of hundreds of lead magnets
- Been featured on Fox, Huffington Post Live, Women’s Speaker Association TV, Every Day Women TV, eHarmony, Prevention, and more
- Become an international bestselling author, with my memoir Overcoming Dark Family Secrets and two volumes of the acclaimed Voices of the 21st Century series published by the Women Speakers Association (see my books here)
My mission is simple: to help you build a fun, profitable business you love waking up to.
That’s Why I Created List Building Lab
I’ve spent tens of thousands of dollars on programs and realized that even the biggest names in the industry tell you to “build your list,” but hardly anyone actually teaches you how to do it right.
And having a list is the gateway to success in most of these courses and programs (if not all of them!)

List Building Lab was created to close that gap.
It allows you to build a strong foundation for your business as it incorporates the first four steps of the Sustainable Business Blueprint.
It’s where I give you the exact systems, strategies, and templates to:
- Grow your first (or next) 1,000 engaged subscribers with a proven step-by-step system that builds a high-quality email list.
- Attract leads who are genuinely interested in your offers, so you never have to chase or try to convince freebie seekers again.
- Never struggle with what to write again, thanks to a library of client-getting email templates that save time and eliminate writer’s block.
All without the burnout, confusion, or algorithm-chasing that keeps so many entrepreneurs stuck.
→ Check out what List Building Lab has to offer here …
My Family …

Some FUN Facts about me ….

- I went to speech therapy through the seventh grade – I was a confused child listening to Mom’s New York accent and Dad’s Okie accent
- I was not named until I was a month old and I got my name from Hurricane Cindy
- I am really into genealogy and am a direct descendant of William the Conqueror
- I helped decorate a few floats for the Rose Parade
- I love to be silly and just have FUN – in my business and in life.
(YES, your business can be and should be fun.) - I LOVE cruising and could live on a cruise ship out in the open sea – that would be most amazing!
- In the 6th grade, I wrote a 50-page story that was privately published. I also received an awesome letter from a book publisher praising my creativity
- I am currently married to my second husband, Mike, who is my soulmate
- I have three grandsons
- I have degrees in psychology and sociology
If you’re ready to stop chasing leads and start attracting clients who can’t wait to work with you, List Building Lab gives you the roadmap, the tools, and the support to make it happen.
Looking for more personalized, high-touch support?
Explore my private coaching options here.






