Here are some easy SEO tips for a Rockstar post that you can implement today to drive traffic to your site. SEO simply means to optimize a page for higher visibility when someone searches for a particular word or phrase, often called focus keyword(s). Before you read the easy SEO tips, let me ask you,
Have you ever wondered if you should fork out loads of cash to get your site optimized? If so you are not alone!
It is something I hear heart-based entrepreneurs saying a lot. They know that they want to easily get clients online and grow their business. When business is not what they want it to be, their first thought often leads to SEO.
It makes sense, if you have more traffic, you will make more money -right?
Sadly, that is not always true.
"To make more money you need to make a deep and impactful connection with your readers." ~CindyJ Holbrook Share on XThen they will sign up for your list, fall in love with your message and purchase your products and services.
If you sell physical products or specific services such as window treatments, hiring an SEO expert may be right for your business, simply because if someone types in the name and model of a product, they are more apt to buy. However, if someone is searching, ways to drive traffic to my site, they are not in a buying mentality, they are searching for information.
There are numerous ways to promote your blog posts even if they do not rank high on the search engines. However, SEO is still an important part of your site.
By following these easy tips, some of your posts will rank high, and some will not. The trick is to write it, optimize it and move onto the next one without constantly monitoring how well it is performing in the land of SEO.
Here are Four Easy SEO Tips for a Rockstar Post
Structure
A good structure for a blog post has an introductory paragraph, the body and a conclusion with some type of call to action.
It includes a title with 60 characters or less. The title and at least one H2 or H3 that has the focus keyword/phrase in it.
The H1 should be reserved for the title of your post. It includes both inbound and outbound links to articles related to the same topic.
When inbound linking, you may want to link two or more articles that have very similar keywords or phrases. Bold or italicize key points in your post to make it easily scannable.
Quality
Focus on the quality of your post rather than quantity. A lot of people get hung up on how long a blog post should be. You will find estimates ranging from 400 to 2500 words, with most agreeing that 700 is the sweet spot.
However, the best rule of thumb is to say what you want to say for the reader to gain real value in as little (or as many) words as it takes.
Your focus keyword should be about 1 to 2-percent of the total words. For example, it would appear 7 to 14 times in a 700-word post.
Remember, that you are writing to a real human being, so you want to write to communicate, so your keywords need to flow naturally into your story. Write in a simple, clear, concise manner, with language that a 6th grader could understand.
Pictures
Many people throw pictures in the mix for pure visual appeal and don’t realize the SEO aspect that pictures can play. For example, they upload pictures with names like image01.jpg. Rename your pictures with your focus keyword or phrase.
Also, give your image a title that also includes your keywords. An added benefit that you may not realize, is that by optimizing your pictures this way, you might also show up in a Google image search which will draw traffic to your site.
Meta Description
The meta description is the blurb that will show on a search engine. They play a major role in the ranking of your site.
In addition, they a key factor in whether or not clients will click on it to visit your page. It needs to entice them. The meta description needs to clearly show the benefit the reader will receive. It MUST contain your focus keywords, so that people will automatically say, that’s what I was looking for!
If you are using WordPress, I suggest that you download Yoast SEO plugin, which prompts you to make small changes for the best optimization possible. It allows you to easily change the meta description under the snippet preview.
Here’s a Bonus SEO Tip:
Be consistent with writing new content on your site. Search engines like websites that are fresh and up to date. Post new articles on your site, at least once a week.
A great thing about WordPress is you can pre-schedule posts, which means that you can write for a couple of days in the month, and then schedule them to post at a specific date and time during the following month. This allows you more time for other aspects of your business.
Begin using these easy SEO tips for a Rockstar Post today and watch your ideal clients flock to you as search engines continue to see your site as a credible source.
