Cindy J Holbrook, The Visibility Wiz

Get Seen * Get Known * Get Clients

Facebook Pages and Groups Business 101

Facebook Pages and Groups for Business 101

Many solopreneurs, coaches, and heart-based business owners flock to Facebook to promote their business. Using Facebook for business is a great tool, but it is important to remember, that it’s only a tool. You do not have complete control here and are at their mercy, Therefore, I believe that it is imperative that you have at least a basic website.

Tips for using Facebook for Business:

Personal Page

A personal page is mandatory on Facebook and their rules forbid you to use your personal page solely for business. Some business owners prefer to use their personal pages for their family and friends only. However, this might be a downfall, because when people are researching you, they will search for your name. If you have a fan out there, it may be super cool to them to say they are your friend. I was super jazzed when Jack Canfield approved my friendship request. It helps your fans to trust you, as they see you as a real person.

There are ways that you can use your personal page for business. You can post about your business events, you can put your friends on lists – naming one of the list Fans, and post promotions that only they will see. One of the biggest mistakes I see solopreneurs make is putting Self-Employed in their profile. This links nowhere and looks kind of tacky. Create a business page and link your employment to it.

Business Page

Think of your business page as window dressing. It’s pretty and enticing, however, it does not provide for one-on-one communication. It is basically one-sided as posts by your fans are hidden over to the right of the page.  One of the main purposes of a business page is to build brand awareness. It allows people to send you private messages. Remember that ALL posts on a business page are public.

Facebook Pages and Groups for Business 101

It is important to have a business page! Some of the benefits of a page is that you can create a button for people to receive a gift and opt into your email list. You can also utilize the page for Facebook ads or for events that you are hosting.  Fans are able to share your content which helps you gain more exposure. Get a feel for what your potential customers want by conducting polls on your page. Facebook business pages have built-in analytics. And, you can share your group on your page.

Group Page

You can create as many groups as you want on Facebook. You can list them as public, closed or private. A public group is open for anyone to see. A closed group allows anyone to see who is in it, however, only members of the group can see content within the group. Whereas if a group is private, the only people who can see the members or the content are the members themselves.

Groups are perfect for engaging with your fanbase. It encourages two-way communication and allows members to interact with one another. You can create private groups, for people in your programs, and a public or closed group to build a tribe of raving fans who love you. You can share files with the group, right from the page. Another benefit is the ability to search the group for people or topics.

Facebook Live

Facebook Pages and Groups for Business 101

Facebook Live is all the rage right now. People love seeing what other people are doing and getting mini-lessons in real-time. Yes, there is software that allows you to pre-record Facebook live. Facebook Live can be used in groups as well as on your personal or business page. They are also shareable and editable – to an extent. One way to use the Live feature is to have Live Q&A for your fans in closed or secret groups. This gives people an incentive to join because they get to interact live with you. You might even want to deliver mini-lessons in your groups. It’s a great visibility tool. Think outside of the box and make it work for you.

Join the Get Seen, Get Known, Get Clients Facebook Group and get your questions answered during my weekly Q&A Live.

Facebook Ads

The way Facebook set up the platform, makes it one of the best ways to advertise because you can micro-target your ideal audience. This is a huge benefit to you because you will get a better return on your investment.

Facebook is definitely a great tool to build your credibility as an expert in your field and to find your ideal clients.  There might be a learning curve, as Facebook has many features to help you grow and succeed. Once you have a system going on Facebook, you can repurpose the same content for other social media sites.

A Few Words From Happy Clients ...


Karen Dorsey

A manageable number of ways to get and remain visible …

I was overwhelmed to the point of doing little to nothing about increasing my visibility. The options for online promotion and publicity were limited and fairly straightforward when I came online, but with all the options available now, simply filling out a form or sending a press release doesn’t deliver results.
 
I needed a strategy, custom-designed to attract the people I wanted to work with. Cindy J knew exactly where to start, and what options I needed and she helped me create a strategy that I can stick to without hours of additional work or overwhelm.
 
I now have a manageable number of ways to get and remain visible and I’m seeing increased traffic to my site and inquiries for my coaching, which have led to more clients.

Gillian Hood

I had a self-image problem …

I asked myself, “How can I expect anyone else to see me as a business when I don’t even see myself as one?”
 
And just like that, I added a picture of myself to the page. It actually took me many months to get to this point. You see, I had a self-image problem which Cindy J helped me overcome. A business is more than just the services you provide. It’s an extension of your values, skillsets, mindsets, and more importantly, how you look at yourself.

Benson Wong

I had already invested thousands of dollars …

I was struggling with what direction to take my business in.  I had already invested thousands of dollars without feeling as though I was getting anywhere.
Cindy J helped me to focus and took me step by step with a plan on how I could get more visibility without having to invest more money.
 
Within three months, I added thousands to my list and had high-end clients.

Karen Doresey

I wasn’t expecting it to be profitable …

Cindy was instrumental in the success of my Property Profits Virtual Summit. It was my first summit, and I couldn’t have done it without her hands-on assistance and experience.
 
I added over 2,000 people to my list and the summit was a success with 1600 attendees. I wasn’t expecting it to be profitable on the front end, but with VIP upgrades it worked out very nicely with over $15,000 in sales. By following Cindy’s outline, I had a 6-figure launch of my program after the summit was over.

Dave Dubeau

I was at the point of giving up …

Cindy J has been a huge help to me in coming up with some innovative and unique ideas to offer to my clients. She is a wiz at naming products and has a good sense of what people are looking for.
 
She understands the ups and downs of the life of an entrepreneur and has been my personal cheerleader when nothing seemed to be working and I was at the point of giving up.
 
When I was at my lowest, she inspired me and helped me to remember why I started my business in the first place and what my mission in the world is, while at the same time giving me ideas that I could immediately implement to increase my cash flow. Once my mind was back in a good place, the money I needed appeared.

Anne Gordon

Coaching with Cindy J. was like pouring gas on a fire …

Coaching with Cindy J. was like pouring gas on a fire. My coaching business exploded!
 
Through her guidance, I was able to 10x my email list, get clarity on my offer, and Most important host my own giveaway.
 
I launched and filled my signature course and generated more monthly revenue ($12,000) for my business than I ever had in the past.

Erik K. Johnson

Having very little confidence in my abilities to run my own business …

I started out not knowing anything about what I was doing and also having very little confidence in my abilities to run my own business. I thought that I did not have what it takes or that I wasn’t good enough.
 
My confidence and business as grown exponentially. I never, in a million years, thought that I could really make it happen.
 
Since working with Cindy J, I have my own website and several clients that I LOVE working with. I get to choose my ideal clients and when to take action.

Nicole Luffman