Cindy J Holbrook, The Visibility Wiz

Get Seen * Get Known * Get Clients

Simple Tips to Write a Winning Blog Post

Does the thought of writing a blog post scare the living daylights out of you?

Write a Winning Blog Post for Online Visibility

Your mind goes blank and you think, “I don’t know how to write a blog post,” or “I don’t know what to write.”

Writing a blog post is a lot like having a conversation with your BFF. ~ Cindy J .#VisibilityWiz #OnlineVisibility Share on X

Your ideal clients resonate with the way you converse and love you just like your BFF! You are simply sharing your ideas with them.

When talking, we usually don’t articulate a beginning, middle, and end. This is why writing a blog post can seem so daunting. 

Here is an easy-peasy six-step process to Write a Winning Blog Post:

  1. Choose a topic
  2. List 3 to 5 points you want to share about that topic
  3. Elaborate on the points in step 2. Each point is one small paragraph (you’re writing the middle of your post first.)
  4. Write a compelling and inviting introduction to the post. (The first sentence should have your #1 keyword in it.) In this paragraph, you are summarizing what they will learn and why it is important.
  5. Write your closing paragraph. This is a short summary of the most important points you just discussed.
  6. End with a call to action. A call to action can be inviting them to download your free gift, to a discovery session, or a link to another article or social media platform

A rule of thumb to write a winning blog post is to have a minimum of 400 words and a maximum of 1,000. (though some people suggest 1,500 to 2,000 words for SEO – Most humans like shorter posts that are quick and easy to read. If you have that many words, consider making it two posts)

If you have writer’s block and cannot think of a single thing to write about, then I suggest that you go to Amazon, and search for a word related to your topic. Skim through the table of contents in 10 to 15 books, as this should give you a ton of ideas.

Compile a list of the winning blog post ideas to write that you come up with. Keep them handy for the next time you sit down to write a blog post.

Ideas to Write a Winning Blog Post:

  • List 10 of your favorite quotes about a particular subject
  • Begin with a quote, then explain what the quote means to you
  • Create a list of the top 10 tips
  • Debunk the top myths related to your topic
  • Put a quote at top of the article, and then explain what that quote means to you – or how your clients can put it into action
  • When clients ask you a question (especially on social media) that takes a bit to explain, answer it in a blog post, utilizing the question as the title. Then you can direct your social media people to the blog post
  • Post a blurb from another website (giving credit by linking back to them of course) and then write down your thoughts on the subject
  • Transcribe your Facebook Live or YouTube videos, polish it up a bit and you have an instant blog post
  • Post a YouTube video, and then write down your thoughts on the subject. What you liked, disliked, agreed with, etc.
  • Review a book on the subject
  • Interview someone. Interviews can be verbal (then you’ll transcribe) or they can be written. Ask experts in the field if they would participate in a written interview, then send them a list of 3 to 10 questions. They answer and send it back. You polish it up a bit, format it, and presto!
  • Share a story of how you overcame a particular challenge
  • Share a success story of one of your clients

Here’s to your success!

Join in on the conversation in our Facebook group, Get Seen, Get Known, Get Clients.

A Few Words From Happy Clients ...


Karen Dorsey

A manageable number of ways to get and remain visible …

I was overwhelmed to the point of doing little to nothing about increasing my visibility. The options for online promotion and publicity were limited and fairly straightforward when I came online, but with all the options available now, simply filling out a form or sending a press release doesn’t deliver results.
 
I needed a strategy, custom-designed to attract the people I wanted to work with. Cindy J knew exactly where to start, and what options I needed and she helped me create a strategy that I can stick to without hours of additional work or overwhelm.
 
I now have a manageable number of ways to get and remain visible and I’m seeing increased traffic to my site and inquiries for my coaching, which have led to more clients.

Gillian Hood

I had a self-image problem …

I asked myself, “How can I expect anyone else to see me as a business when I don’t even see myself as one?”
 
And just like that, I added a picture of myself to the page. It actually took me many months to get to this point. You see, I had a self-image problem which Cindy J helped me overcome. A business is more than just the services you provide. It’s an extension of your values, skillsets, mindsets, and more importantly, how you look at yourself.

Benson Wong

I had already invested thousands of dollars …

I was struggling with what direction to take my business in.  I had already invested thousands of dollars without feeling as though I was getting anywhere.
Cindy J helped me to focus and took me step by step with a plan on how I could get more visibility without having to invest more money.
 
Within three months, I added thousands to my list and had high-end clients.

Karen Doresey

I wasn’t expecting it to be profitable …

Cindy was instrumental in the success of my Property Profits Virtual Summit. It was my first summit, and I couldn’t have done it without her hands-on assistance and experience.
 
I added over 2,000 people to my list and the summit was a success with 1600 attendees. I wasn’t expecting it to be profitable on the front end, but with VIP upgrades it worked out very nicely with over $15,000 in sales. By following Cindy’s outline, I had a 6-figure launch of my program after the summit was over.

Dave Dubeau

I was at the point of giving up …

Cindy J has been a huge help to me in coming up with some innovative and unique ideas to offer to my clients. She is a wiz at naming products and has a good sense of what people are looking for.
 
She understands the ups and downs of the life of an entrepreneur and has been my personal cheerleader when nothing seemed to be working and I was at the point of giving up.
 
When I was at my lowest, she inspired me and helped me to remember why I started my business in the first place and what my mission in the world is, while at the same time giving me ideas that I could immediately implement to increase my cash flow. Once my mind was back in a good place, the money I needed appeared.

Anne Gordon

Coaching with Cindy J. was like pouring gas on a fire …

Coaching with Cindy J. was like pouring gas on a fire. My coaching business exploded!
 
Through her guidance, I was able to 10x my email list, get clarity on my offer, and Most important host my own giveaway.
 
I launched and filled my signature course and generated more monthly revenue ($12,000) for my business than I ever had in the past.

Erik K. Johnson

Having very little confidence in my abilities to run my own business …

I started out not knowing anything about what I was doing and also having very little confidence in my abilities to run my own business. I thought that I did not have what it takes or that I wasn’t good enough.
 
My confidence and business as grown exponentially. I never, in a million years, thought that I could really make it happen.
 
Since working with Cindy J, I have my own website and several clients that I LOVE working with. I get to choose my ideal clients and when to take action.

Nicole Luffman